Laurier wants to increase the understanding of skin irritation level in delicate area during menstruation and promote Laurier Healthy Skin as a prime solution.

The Strategy

We create a glorification of irritation itself through a digital music video. A showstopper that combines witty lyric and dramatic scenes to distract audience attention while at once communicate our message in a light and fun way.


The Activities

Along with the digital video, we want to challenge our target audience to help us spread the issue by asking them to sing our song and make it heard to whom it matters.


The Result