Cotton Day Indonesia – Campaign Case Study

ClientCotton Council International (Cotton USA)
Works Done ByNesvara
Year2017

About The Campaign Case Study

Cotton Council International (CCI), a US industry association promoting cotton USA products wanted to hold a national textile conference in Indonesia attended by about 100 textile and garment leaders. More than that, they also wanted to add an additional event to introduce the basic products of American cotton.

Nesvara helped to provide a forum to examine industry and government insight, discussing current trends and condition within the market. Nesvara also had to raise the profile of CCi and offer a central networking opportunity for design school, garment, distributor, customers, and government.

Cotton Day Indonesia - Campaign Case Study

What We Do

Cotton Day Indonesia, a series of business seminars and fashion shows, to increase awareness about cotton USA products among Indonesian consumers.

Challenge

It was outlined that the theme for Cotton Day Indonesia needed to be reflected not only throughout the venue but also in the activities and the entire running order of the event.

Strategy

Nesvara booked an accessible conference venue for a multinational audience of this magnitude. Nesvara also build included activities or additional event such as fashion show, design competition for fashion designer student, and exhibition which tried to attract the role of industry, government, design & fashion school, and fashion professionals.

Core Value

Although it was only held on the first time, but the Cotton Day Indonesia was a huge success. With a series of events that are quite complex and workable like the client’s expectations, magnificent, successfully attract the attention of audiences related to cotton industry and customers.

Cotton Day Indonesia

Result