BlackBerry KEYone Official Launching – Campaign Case Study

ClientPT BB Merah Putih
Works Done ByNesvara
Year2017

About The Campaign Case Study

PT BB Merah Putih, BlackBerry smartphone license holder in Indonesia has been about to release BlackBerry KEYone limited edition black for Indonesian people. Intended for professionals, Nesvara help PT BB Merah Putih held the launching event of their new smartphone.

BlackBerry KEYone Official Launching - Campaign Case Study

What We Do

Nesvara created Blackberry keynote address at theater and a day of experience Blackberry KeyOne in lounge to build excitement with media, influencers, and invitations. Before the main event, Nesvara held private unboxing with blogger and vlogger at cafe.

Challenge

Achieve a sense of luxury and professional on a limited budget.This experience had to exceed the expectations of attendees and was outlined that the theme for the event needed to be reflected not only throughout the venue, but also in the entire running order of the event.

Strategy

Nesvara booked an accessible venue at Plaza Senayan XXI (include the lounge). To spread the word about new product, Nesvara created online buzz with the influencer, vlogger, and blogger help.

Core Value

This event truly embrace the value of an online buzz. Although the event is conducted for a limited circle, but the product experience and the information can be recognized by many audiences on social media or online. Because of Nesvara has cooperated with media, vlogger, and blogger.

Result